IX Publishing, Inc. (IXP) is a Dearborn based digital media company with a special focus on web design, content management, and social media strategies. IXP provides web development services to small businesses, non-profit organizations, publishers, and community newspapers. Founded in 1996 as a privately-held corporation, IX Publishing is based in Dearborn, Michigan. IXP’s experienced team of graphic designers, web developers, and copywriters work together as virtual teams from home offices located in California, Michigan, and Virginia.
Our design process begins with careful attention to the intended users of the website. This includes everything from prioritizing their needs and wants to identifying their geographic location and preferred means of accessing the web. From there, we work with you and our graphic arts team to craft a beautiful, engaging design. Our goal is to create a design which will delight your website’s users and stimulate a positive emotional response to your brand.
Our approach to web development puts you in the driver’s seat. During the development process, we will work with you to identify your needs. Based on your input, we set up a content management system which allows you to manage the text and images on your website. Once your site is launched, you will have the ability to add, remove, and edit content yourself.
IX Publishing (IXP) leverages 20+ years of IT support and data-center know how to carefully select and partner with top-tier web hosting companies. We buy wholesale web-hosting services and provide personalized web-hosting support for our clients. IXP has agreements with data centers located in Dearborn, Michigan – Southfield, Michigan – Columbus, Ohio – Provo, Utah – Houston/Forth Worth, TX and Palo Alto, CA.
Our goal is to build an e-commerce website which fits your business, builds your brand image, connects to your target market, engages your customers, and ultimately boosts your revenue. The success of an e-commerce website depends on wide range of factors, including content, design, functionality, usability, performance, security, and the ability of customers to find your site via search engines and social media. We take all of these things into consideration so that you can focus on building your business.
Social Media Strategies
Social media services such as Facebook, Twitter, and YouTube are powerful tools for developing customer relationships and driving traffic to your website. Facebook recently hit one trillion page views per month, and 870 million unique visitors, giving the site a staggering 46% reach among all web surfers. An effective social media strategy is essential. We have developed social media marketing campaigns for the Dearborn Free Press, Network Dearborn, Pizza House, and other regional businesses.
Web Analytics and Optimization (SEO)
How effective is your website? Web analytics helps you to answer this question, and website optimization help you to improve its effectiveness. First, we consider the big picture: What is the purpose of your website? What are your goals for the website? What are you trying to do with the website. Then, we use web analytics to answer concrete questions, such as:
- How many visitors does your website receive each day? Each week? Each month?
- Where are these visitors physically located? (i.e., what country, what state, what city)
- What are the sources of traffic to your website?
- What keywords send visitors to your website from search engines?
- What pages do visitors to your website view? Which pages are the most viewed?
- How long do visitors spend on each page?
- What percentage of visitors abandon your website after viewing just one page?
Based on the data we gather from web analytics, we can provide concrete recommendations to optimize your website’s performance.
IX Publishing, Inc.
P.O. Box 2578
Dearborn, MI 48123-2578
Full disclosure: IX Publishing is the parent company to the Dearborn Free Press and NetworkDearborn.